July 10, 2014

Conquer & Grow - Good Times

BellagioIt was just as I expected. Really fun. Kudos to Infusionsoft & to Vegas too : )

The favorite speaker was Michael Gerber of course. I'm not sure I understood everything he said but don't have the immense knowledge he does to keep it all in perspective. I said this in an email recently but he's my favorite author/speaker and it was just great to hear from him again.

Bill Walsh spewed out a litany of 1-liners that could each take a whole book to explain properly. I think the first time you see Bill you can't fully appreciate the value he brings in motivation & energy because you're already overwhelmed about 3 minutes into the presentation.

A few people asked me if he was "for real" or not and I'd say "yes". It seems that no matter where I travel, he happens to already be there for some reason. You'd swear he's running 5 events at a time every weekend, he's a crazy guy. Not only does he know what he's talking about, he actually does it. That's WHY he's got so many friends at the top.

Hopefully, you saw MVH speak. I had to step out and do some client support stuff but I've seen him before and he's an inspirational speaker. If you're a writer you should look him up. If you're not familiar with him, he co-authored "Chicken Soup for the Soul" with Jack Canfield and currently one of his big projects is called Wealthy Writers Wisdom. It's a course to help writers get their books written and marketed properly.

Almost all of the speakers were great and I won't point out the 1 or 2 I didn't care for.

BellagioThis isn't brown-nosing but the gospel truth, I really think Infusionsoft has made a LOT of improvement in the last 6 months or so since Infusioncon.

It's not just the software but the company, too, from what I can tell and the general buzz of clients & vendors alike.

NOTHING WILL EVER BE PERFECT, it won't with my business or yours either but there is really a major, noticeable improvement at Infusionsoft.

You know the software has been changing drastically over the last year. Not in new features as much as in usability and stability. It's gotten much better. Now that we have our own software I know how complicated the little things can be.

And now as they're releasing new features again, I think we're going to see it steadily continue to get better & better.

We didn't sponsor at this event but I noticed they treated their sponsors very well here. Infusionsoft employees were around helping clients and presented some great Infusionsoft-specific training in the breakout sessions as well.

The Bellagio was great. It was Bob & John's first time up here and I'm glad Nicole Shoots at Infusionsoft is such a stellar event coordinator. They were both blown away with the hotel and the city too. Really great choices.

Something Important...

We all saw Clate and Scott doing some on-site, on-demand support for their customers via a Q&A session during lunch. They told us something important about followup sequences in Infusionsoft.

I've been really struggling with the very best way to email people. More importantly how to mix broadcasting with sequencing. We even build and teach a crazy "Cycler" that chooses which sequences to put people in and out of depending on what they're doing, buying, opening, clicking or viewing.

Clate & Scott put me to shame, though. After what they said, I've thought about it a lot.

My question to them was roughly "How do you guys use sequencing & broadcasting together but ensure people don't get too many emails?".

The cycler manages sequencing really well but doesn't take the broadcasts into account at all.

Here's how the problem usually occurs:

  1. Someone joins your list and starts receiving an email from you every few days.
  2. Then, at random, you suddenly decide you have something to say that the whole list needs to hear.
  3. You blast it out to them.
  4. Earlier that day, your sequence mailed the person.
  5. They see the second email and decide you mail them too much.
  6. They opt-out.
  7. Some report you as SPAM!

So here's what they said. "We don't broadcast our whole list, just segments."

Duh!!!

I think I was over-complicating my decision-making process. Now, I'm going to push every lead into the cycler the moment they hit my list and no-one gets a broadcast until they finally exit the cycler. Then - and only then - will they be open for broadcasting.

When you or I send a broadcast email, our latest news doesn't mean spit to someone who doesn't know us yet right? They need a little background for it to be of any value or for it to make a good impression.

I know this doesn't sound all that ground-shaking for people already automating but for those of you who, like Clate (he told us a Christmas story about his first sequence), had Infusionsoft but weren't sending followup emails out in a sequence, listen up. This IS the magic pill.

Infusionsoft is not a magic pill. The pill is: sequential, tested, automated marketing and communication.

Over the years, I've been in and seen a lot of Infusionsoft apps. The ones who usually make good money are not doing anything ground-shaking. They are simply doing sequential, tested, automated marketing.

I'll go a step further and say that they're the happiest people too. It's not just that they make money.

You know, that whole internet myth of retiring to the beach while you make money in your sleep is less of a myth and merely something that takes more thought than the web page selling you "happiness" is willing to admit.

Don't get overwhelmed thinking you have to make it perfect or do it all at once. Just do some sequencing and make a commitment to do more as soon as you possibly can.

  • Schedule 1 hour right now for setting up a sequence or running reports on your existing sequences to see what you can improve.
  • Re-write some subject lines in your emails.
  • Create some split tests, look at your headlines on your pages and try to make them better.
  • Re-signup for your own sequences if you have them and see how it feels when you receive those emails.
  • Do something for your sequences or at least start. They'll set you free!

Thanks again Infusionsoft & everyone who came and made it a fun event. If you weren't there, get yourself to it next year because this one was thrown together quickly and was completely awesome. It will be even better the second time around.

I'd love to hear your thoughts about the event, any of the speakers or anything else about the event in the comments below... even if you didn't come!

Thanks,
Micah